Premium Beauty Demand in Tier 2 Cities Is Rising Faster Than Expected

Premium Beauty Demand in Tier 2 Cities Is Rising Faster Than Expected

India’s premium beauty market is no longer a metro-only story. Tier 2 cities are becoming a serious growth engine as consumers gain better access to brands, more product awareness, and higher willingness to spend on skincare, cosmetics, and beauty experiences. Redseer says India’s premium beauty segment is projected to nearly double from about $1.6–1.8 billion … Read more