The short-form video dominance of 2026 isn’t accidental, and it’s not fading. Despite constant predictions of fatigue, short videos continue to outperform every other content format when it comes to reach, retention, and conversion. The reason is simple: short-form video aligns perfectly with how people process information today—fast, visual, and emotional. In 2026, short-form video … Read more
Social commerce personalization is no longer a “nice to have” feature in 2026 — it’s the engine driving conversions. As social platforms blend content, creators, and checkout into one flow, personalization determines what gets shown, who trusts it, and who buys. Generic storefronts don’t survive in feeds built around individual taste, behavior, and intent. What’s … Read more
The launch of Instagram Broadcast Channels in India marks a significant shift in how creators communicate with their audiences. These channels offer a one-to-many messaging system, allowing influencers, brands, and content creators to share updates, exclusive content, and announcements directly with subscribers. The feature is gaining rapid popularity as part of the broader wave of … Read more
Short-video platforms like TikTok, Instagram Reels, and YouTube Shorts have transformed the way content is created and consumed in India. A single viral video can reach millions, influence pop culture, and even provide creators with new income opportunities. In 2025, the short-video ecosystem is more dynamic than ever, driven by trending audios, clever editing, and … Read more
The Social Media Trends India 2025 report highlights the latest viral content, online conversations, and emerging trends across platforms like Instagram, TikTok alternatives, YouTube Shorts, and Twitter (X). Social media has become an integral part of Indian digital culture, influencing entertainment, marketing, politics, and daily life. Understanding these trends is essential for creators, brands, and … Read more