Tier 2 Fashion Demand in India Is Growing Faster Than Many Retailers Expected
India’s fashion growth story is no longer mainly about metros. Smaller cities are becoming a serious engine for apparel demand, helped by rising incomes, digital access, organized retail expansion, and stronger brand awareness. Industry data now points in the same direction: India’s apparel retail market was estimated at about Rs. 9.3 lakh crore in FY25 … Read more